Abstract:

In an era defined by climate change and environmental urgency, businesses are increasingly adopting green strategies to align with global sustainability goals and consumer expectations. This article explores the intersection of green business practices and digital transformation, highlighting how emerging technologies—such as artificial intelligence, cloud computing, IoT, and digital twins—enable organizations to reduce their environmental footprint while driving innovation and operational efficiency. The integration of sustainable technologies across various business functions supports renewable energy adoption, smart manufacturing, carbon tracking, and responsible resource management. Despite challenges such as initial investment costs and the risk of greenwashing, companies that embrace this dual transformation stand to benefit from long-term cost savings, regulatory compliance, brand trust, and competitive advantage. The article concludes that the convergence of digital innovation and sustainability is essential for building resilient, future-ready business models in an increasingly green economy.