Abstract:

The rapid evolution of digital technologies has profoundly transformed the traditional workplace, leading to the emergence of a robust remote work culture. This paradigm shift has redefined key aspects of organizational operations, including employee engagement, collaboration, communication, and overall workforce productivity. The integration of cloud computing, artificial intelligence (AI), collaborative tools, and digital communication platforms has enabled businesses to maintain continuity while offering employees greater flexibility and autonomy. This article critically examines the impact of digital transformation on workforce productivity in the remote work environment. It explores the advantages such as enhanced efficiency, cost savings, and improved work-life balance, alongside challenges including digital fatigue, communication gaps, and data security concerns. Furthermore, the paper discusses future trends in hybrid work models, digital upskilling, and the role of leadership in navigating this transformation. The study offers actionable insights for organizations aiming to optimize remote productivity through strategic use of digital tools, inclusive work policies, and employee-centric practices.